Notes
Short essays on design & judgment.
POV
•
4 min
AI made design cheap. It didn't make it good.
Generation is free now. Judgment isn't. Here's the gap that's left, and why it's worth more this year, not less.
POV
•
4 min
Unlimited design is a volume business. Volume is what AI is eating.
Why the subscription mills are racing toward a finish line that's moving away from them, and what the other lane looks like.
POV
•
5 min
Nobody buys software because of a beautiful form. They quit because of a bad one.
Forms don't sell your product. They're where people decide whether to trust it. Here's how to think about the ones that matter.
POV
•
4 min
Your homepage is a positioning document that happens to have buttons.
Most homepage problems aren't design problems. They're unresolved questions about who you're for, wearing a design problem as a disguise.
POV
•
4 min
Activation is a design problem before it's a growth problem.
Most products lose users in the first five minutes, then try to fix it with marketing. The fix usually has to happen earlier than that.
POV
•
4 min
Show me a product's billing screens and I'll tell you how much they respect their customers.
Invoices and billing UI are the most neglected screens in most products, and the ones customers scrutinize the hardest.