Subject.com — Landing Page Design

Subject.com is a video-first learning platform for school districts. The sales team needed a landing page template they could customise per prospect, swapping in a district name, then send as a personalised pitch.

The brief

Not a public marketing page. It still had to answer a procurement-minded buyer’s questions, who is this for, how does it compare, what results have districts seen, but built to be repeated, not shipped once.

What I did

Full desktop and mobile layouts including an open-menu state, a hero with district-specific headline, a comparison table, stat rows, testimonials, and a documented token and animation spec. A second pass rebuilt sections into tinted card containers and sharpened the hero.

Why it worked

Built to be reused, not just shipped, and built for the buyer, not the product. Iteration was the deliverable: the second version is where the page actually sharpened.